The farming front

If you were a small child and didn’t fancy the idea of eating carrots, what would be the one thing that would tempt you into trying them? How about a sinister, prancing carrot who not only claims to be a doctor, but also reckons he’s your bestest friend?

scary carrot
I wonder if this creepy character gave Roald Dahl his idea for the Child Catcher in Chitty Chitty Bang Bang?

Scariness aside, this was one of the great posters on display at the Imperial War Museum’s wartime farm and Ministry of Food exhibition.  Kiwi Paul has taken time out of his UK tour this weekend so we decided to pop along to the exhibit, which coincides with the 70th anniversary of the introduction of food rationing and aims to show the role farmers played during WWII.

At at time when we’re concerned about food supplies and how to feed growing populatons, it was interesting to see how the government back then tried to get people to understand about the importance of reducing food waste, local produce and nutrition. Consumers today could probably learn a thing or two from some of the things the war-time government was trying to get across.

War stuff

It was also interesting to see the number of notices trying to explain the concept of seasonality and food imports to the public. Consumers these days always get knocked for not knowing it’s not normal to get strawberries in December, but judging by some of the posters, it seems the public was just as clueless back then too. I’d be interested to know how much the Ministry of Food forked out on leaflets telling people at what times of year different veg would be available, and whether this kind of campaign would work these days.

Maybe today’s government would have to get people’s attention by replacing the camp carrot with Jamie Oliver instead…

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